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AHAs and What They Mean to the Skin

Sep 27, 2018

Take a look at the label on Poethique’s Radiance Boosting Serum and you will quickly discover that it is an alpha hydroxy acid serum designed to make the skin look more radiant. But would that mean anything to you? Do you know what alpha hydroxy acids (AHAs) are and how your skin benefits from them? Many people do not.

Poethique and other skincare companies seek out ingredients rich in AHAs. The previously mentioned Radiance Boosting Serum features caviar limes as one of its active ingredients. Caviar limes are rich in AHAs as well as vitamins, minerals, and antioxidants. Poethique says caviar lime is an ingredient that “gently accelerates skin renewal to reveal brighter, softer skin.”

In order for you to determine whether that is true or not, you would have to buy and use the product yourself. But before you do that, let’s talk about alpha hydroxy acids. Let us discuss what they are, what they do, and why skincare companies love them so much.

What They Are

Alpha hydroxy acids are chemical compounds that consist of a carboxylic acid and a hydroxyl group. That may mean nothing to you unless you are a chemist. However, AHAs are rather important to you if you’re someone who practices regular exfoliation. Skincare products with AHAs are often associated with exfoliates and skin peels.

AHAs are both naturally occurring and synthetically produced. Examples include the following acids: citric, lactic, glycolic, malic, and tartaric. You likely recognize citric acid as it naturally exists in citrus fruits. That’s where caviar limes come into play for Poethique. As a citrus fruit, the acid found in the limes is an AHA.

What They Do

AHAs have a lot of different uses. In terms of skincare and cosmetics, they are primarily used as exfoliates. The acids are more than capable of breaking up dirt and debris while also lifting dead skin cells so that they can be pulled away by a wet cloth. That’s exactly what Poethique’s alpha hydroxy acid serum does.

From a chemical standpoint, AHAs work by dissolving the substances that bond dirt, debris, and dead skin cells to the surface of healthy skin. Skincare experts sometimes referred to this as ‘dissolving the cement’ that prevents proper exfoliation through mere cleansing alone.

A good way to think of AHAs is to consider them the ‘chemical’ equivalent of manual scrubbing. When you apply an AHA product to the skin, you don’t have to scrub your face to get the dead skin cells and debris off. It all wipes off with a cloth.

Why Skincare Companies Love Them

Everything you’ve learned thus far about AHAs should make it clear why they are good for the skin. As for companies like Poethique, they love AHAs as ingredients for a number of reasons. First, relying only on naturally occurring AHAs gives manufacturers a set of ingredients that have proven effective as exfoliates without having to rely on synthetic chemicals.

Next, skincare companies love AHAs because they are very effective. They know if they can make an all-natural exfoliate that works as well as, or better than, a synthetic product, they will do well in the marketplace.

Finally, skincare companies love AHAs because their customers love them too. When all else fails, that really is what drives skincare companies to do what they do. Their goal is to create products their customers love and want to use. So if AHAs are in demand, that’s what manufacturers will go with.

How about you? Do you use an alpha hydroxy acid serum to exfoliate? If not, it’s never too late to try one.

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How to Sell Sports Sunglasses to Athletes

Sep 21, 2018

Go to your favorite sporting goods store and ask to see the sunglasses. You will see one brand after another designed to appeal to athletes. But don’t stop there. Go to your favorite big-box department store and compare the sunglasses in the fashion and jewelry department with those found in the sporting goods department. You will notice some significant differences. Functionally speaking though, they are all about the same.

So if sunglasses are functionally similar across all styles and brands, how do you sell sports sunglasses to athletes? By appealing to what makes them tick. It is no different than selling designer sunglasses to fashionistas and busy soccer moms. Give them what they want, and athletes will buy them.

Give Them Color

There are those athletes who are all about the sport and nothing else. They don’t care what they look like during their workouts and competitions as long as they perform well. Those kinds of athletes are not the ones being targeted. Rather, designers and distributors target athletes who care about their image. And what’s better for an athlete’s image than standing out in a crowd?

It’s pretty easy to make sports sunglasses that stand out. Just add color. For example, who would expect a rough-and-tumble football player to wear a pair of hot pink sunglasses with stainless steel hinges? It is the perfect design for someone who wants to be seen.

Bright colors tend to be very attractive to athletes for this very reason. That’s good because there are some athletes who just won’t wear hot pink. They will happily wear something in a neon green or hunter’s orange. Bright yellows, purples, and reds are also popular options.

Give Them Form

Another thing that athletes appreciate is good form. Athletes tend to be very conscious about their own physiques, so they are more likely to look for sunglasses that complement their facial features. They also want sunglasses that look the part. In other words, rugged and dependable.

Designers focus on form, or the lack thereof, when creating new models for athletes. A good example are frameless sunglasses. Frameless glasses are essentially one-peace lenses with arms and nose pieces attached with stainless steel screws. Having no frame presents a unique kind of form that plays well to the athlete’s no-nonsense nature. There is no fluff to get in the way. Just a great pair of lenses that protect against sunlight.

Give Them Function

When it actually comes to performance and competition, athletes cannot afford sunglasses that could prove to be a hindrance. That’s why cyclists look for aerodynamic sunglasses. It’s why baseball players want polarized lenses that help them see the ball more easily in flight.

Designing for function sometimes means sacrificing form and color. As such, it is not unusual for athletes to have multiple pairs of sunglasses. The ones they wear ‘at work’ are not necessarily the same sunglasses they wear out to play. That’s fine with designers and manufacturers. The more sunglasses athletes buy, the better it is for business.

Athletes Are a Specific Market

Olympic Eyewear, a Utah company that specializes in affordable designer sunglasses, makes a number of different models for athletes. They explain that athletes represent a very specific market unlike any other. Designing for athletes is a matter of understanding both their needs and their wants, then meeting both with as many high-quality choices as possible.

Of course, sports sunglasses are not just for athletes. Non-athletes buy them just because they like the looks. There’s nothing wrong with that, either. As long as a pair of sunglasses adequately protects the eyes, that’s all that matters.

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The Dangers of Synthetic Hair Extensions

Sep 20, 2018

Anyone who has or is going through the process of buying hair extensions will be faced with the choice of synthetic or Remy hair extensions.

Remy hair extensions, which are made with real human hair, are a better choice for a number of reasons. Not only do they last longer but they look more natural too.

Synthetic hair extensions might look great when you first purchase them but they’ll never blend well with your natural hair and you won’t even be able to dye or style them. While they may cost you less in the short term, they won’t last very long and you will need to replace them quite soon after buying them.

Over and above these factors, synthetic hair can also be very dangerous, here’s why.

Why synthetic hair can be dangerous

Low-quality materials can affect your skin

Most synthetic hair is made of monofilament fibers, acrylic and polyester, materials that can have harmful effects on your hair and skin. Remember that your extensions are in constant contact with your scalp so if you have sensitive skin, this could lead to irritations.

Quality can’t be determined

You never quite know how synthetic hair was manufactured so it’s hard to know what its real quality is too. While synthetic hair extensions might be priced at a premium, this in no way indicates that the hair is of good quality. EH Hair salons are specialised in tape in hair extensions that are made with 100% human hair, this means that the quality is guaranteed. Synthetic hair extensions are a much riskier buy and you could end up wasting a lot of money on a product that will end up in the bin a week later.

Synthetic extensions are highly flammable

Synthetic hair extensions are not resistant to heat and the fibres are highly flammable, which means that styling tools become particularly dangerous. When heat is applied to low-quality extensions, they can melt and burn, which could end up destroying your natural hair.

Synthetic extensions can lead to the growth of bacteria

When your scalp can’t breathe, bacteria and fungus can begin to grow. The synthetic fibres don’t move and breathe in the same way that your natural hair does, which means that the scalp can become warm and moist, the perfect breeding ground for fungus.

Synthetic hair tangles and matts very easily

Artificial extensions only have a few washes in them before they lose their shine and become matted and tangled. While you might be thinking that you can simply remove them if this happens, this isn’t always the case. If your natural hair becomes matted with the synthetic hair, you could have a hard time removing the extensions. This can ultimately end up damaging your natural hair.

Overall, it simply doesn’t make sense to waste your time and money purchasing synthetic hair extensions. If you don’t have the budget for Remy hair extensions, rather save some money until you can purchase the real deal.

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How to Choose the Best Laser Hair Removal Numbing Cream? Check Here!

Sep 15, 2018

Laser hair removal is the best way to deal with unwanted body hair permanently. Unlike shaving or waxing, laser treatments are not temporary. If done right, you don’t need to bother about hair growth again. While laser hair removal is safe and effective, the discomfort and pain associated with the procedure can be different for different people. That’s exactly where you will need a cream or product that can numb the targeted area ahead of the procedure. In this post, we will talk about selecting the best over the counter numbing cream for laser hair removal.

Do I need a numbing cream?

The laser hair removal process involves using beams of light that burns the hair follicles from the roots. Expectedly, there’s some heating involved, and that can cause pain. The extent of the pain can vary from one person to another, but if you don’t want to deal with all that, using a numbing cream is the best idea by all means. You can compare it with local anesthesia, but numbing creams are not extremely numbing. These just act fast and numb the area for the time required. The ingredients used in such products are easily absorbed in the skin.

Things to know

Most creams that are meant to be used for reducing pain caused during laser removal contain an ingredient known as lidocaine. Some may also include what is known as Benzocaine. Such creams are also used for other treatments and cosmetic procedures, such as tattooing and skin needling. The amount of lidocaine is about 4-5%, depending on the product you choose.

What are some of the best choices?

There are many numbing creams that can be specifically used for hair removal. Numb Master Topical Anesthetic Lidocaine Cream is a good choice, while you can also check HUSH Anesthetic Cream. TOPICAINE 5% Numbing Gel is also a popular name. The brand does make a difference, so you may want to check more details about the product and read between the labels. Most cost less than $50, but again it also depends on the numbing cream, brand and kind of effect it offers.

To find the best laser hair removal numbing cream, check online for reviews. There are a bunch of review sites that can help in comparing products. Make sure that you don’t settle for cheap products, which can be harmful to the skin. Check and make a shortlist now.

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Style your Kids with Best outfits every Day.

Sep 11, 2018

It is exciting for every parent to dress their kid with trendy and unique outfits every day. They want their kids to look even more adorable and cute. When it comes to kids clothing everyone has different preferences, some may choose an edgy style of kids clothing, whereas some may choose classically styled clothes. But the major concern is the comfort.  Our little one deserves the most possible comfort Hence, Chaser has manufactured kids clothing with a safe and soft material. Chaser clothing is crafted with love and offers the luxurious items of clothing for your kid. You can also create a style statement for your kid so that he or she can express his uniqueness and individuality through his or her fashion sense. Every occasion demands a different look, and so Chaser kids offer a huge range of collection which your little one will love to wear. Experiment with new Apparels and make your kids look stunning. Excellent craftsmanship of Chaser makes them popular. Their main purpose is to style kids with contemporary clothes with the market demand. The designs are influenced by the past Era that creates a vintage look to make your little one look classier.

Explore the best of personalized outfits under Chaser.

The Chaser is a Los Angeles based company and it is a well-known boutique for kid’s fashion. The designs are inspired by icons of past generation. They manufacture well-fitted clothes, and their Supreme fabrication makes them greatest brand of all time. They keep on experimenting with yarns and dye and focuses on uniqueness.

Chaser clothing will create a stunning wardrobe.

There is an extensive range of collection for kids, you can browse it online, and buy at the best prices. Chaser Clothing is a Unisex clothing brand and offers clothes that can be worn for everyday wear or for a perfect party looks. Cool soft and cozy leggings paired with glitter tank top or Aloha hoodie are perfect for outings.

Chaser kids add fun to clothing.

The attractive print, unique colors, the material will be loved by your kids and they will never want to take them off. Chaser kids offer clothes that can be worn on any season, and make your kid look the best of all.

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