Take a look at the label on Poethique’s Radiance Boosting Serum and you will quickly discover that it is an alpha hydroxy acid serum designed to make the skin look more radiant. But would that mean anything to you? Do you know what alpha hydroxy acids (AHAs) are and how your skin benefits from them? Many people do not.
Poethique and other skincare companies seek out ingredients rich in AHAs. The previously mentioned Radiance Boosting Serum features caviar limes as one of its active ingredients. Caviar limes are rich in AHAs as well as vitamins, minerals, and antioxidants. Poethique says caviar lime is an ingredient that “gently accelerates skin renewal to reveal brighter, softer skin.”
In order for you to determine whether that is true or not, you would have to buy and use the product yourself. But before you do that, let’s talk about alpha hydroxy acids. Let us discuss what they are, what they do, and why skincare companies love them so much.
What They Are
Alpha hydroxy acids are chemical compounds that consist of a carboxylic acid and a hydroxyl group. That may mean nothing to you unless you are a chemist. However, AHAs are rather important to you if you’re someone who practices regular exfoliation. Skincare products with AHAs are often associated with exfoliates and skin peels.
AHAs are both naturally occurring and synthetically produced. Examples include the following acids: citric, lactic, glycolic, malic, and tartaric. You likely recognize citric acid as it naturally exists in citrus fruits. That’s where caviar limes come into play for Poethique. As a citrus fruit, the acid found in the limes is an AHA.
What They Do
AHAs have a lot of different uses. In terms of skincare and cosmetics, they are primarily used as exfoliates. The acids are more than capable of breaking up dirt and debris while also lifting dead skin cells so that they can be pulled away by a wet cloth. That’s exactly what Poethique’s alpha hydroxy acid serum does.
From a chemical standpoint, AHAs work by dissolving the substances that bond dirt, debris, and dead skin cells to the surface of healthy skin. Skincare experts sometimes referred to this as ‘dissolving the cement’ that prevents proper exfoliation through mere cleansing alone.
A good way to think of AHAs is to consider them the ‘chemical’ equivalent of manual scrubbing. When you apply an AHA product to the skin, you don’t have to scrub your face to get the dead skin cells and debris off. It all wipes off with a cloth.
Why Skincare Companies Love Them
Everything you’ve learned thus far about AHAs should make it clear why they are good for the skin. As for companies like Poethique, they love AHAs as ingredients for a number of reasons. First, relying only on naturally occurring AHAs gives manufacturers a set of ingredients that have proven effective as exfoliates without having to rely on synthetic chemicals.
Next, skincare companies love AHAs because they are very effective. They know if they can make an all-natural exfoliate that works as well as, or better than, a synthetic product, they will do well in the marketplace.
Finally, skincare companies love AHAs because their customers love them too. When all else fails, that really is what drives skincare companies to do what they do. Their goal is to create products their customers love and want to use. So if AHAs are in demand, that’s what manufacturers will go with.
How about you? Do you use an alpha hydroxy acid serum to exfoliate? If not, it’s never too late to try one.